CASE STUDIES

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CASE STUDIES

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CASE STUDIES

INTRODUCTION

In order to understand what mechanisms are the drivers behind some of the most interesting emerging spots in Europe with the field of mobile technology and mobile services, this report looks into five different areas that all are amongst the twenty emerging hot-spots in Europe identified in the PricewatwerhouseCoopers study (see Annex for the full study).

The methodology behind the report (more deeply described in the Annex) has been to look at performance across 10 different factors, and from them give a picture of where in Europe we find emerging hot-spots. The evaluation is based on different types of reports (see Annex) and also the knowledge about the mobile sector that exists within the EMMIA PLP group.

As an example: does the presence of cluster organisations give higher ranking to a region, together with the presence of large mobile actors and formal structures as policies. This has given us a good picture of the mobile sector in Europe, but of course it is still research based on statistical material.

In order to better understand what is behind growth in the mobile sector, the statistical data have been complemented by interviews made in five different regions (or clusters within a region). These regions were chosen in order to reflect different conditions: A metropolitan area (London, Berlin, Barcelona), a nation (Estonia), a small region (Malmo/Lund), areas with well-defined policies (Barcelona) and areas with a bottom up structure (Berlin). This has given a good understanding of the drivers behind growth, and what we can learn from them. The five case studies were not chosen because they are the five “best” regions amongst the emerging regions, they were chosen because they represent the different environments described.